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tv market data TV Market Data / Online Video Usage in the U.K. (2009-2010)




April 2010 | External LinkComscore
Online Video Usage in the United Kingdom (Feb 2009 - Feb 2010)

According to Comscore, Google Sites grew 17 percent versus a year ago with 2.5 billion videos viewed in February 2010. BBC Sites ranked second with 140 million videos viewed on its sites followed by Megavideo.com with 53 million videos.

Top U.K. Online Video Content Properties by Videos Viewed (000)
UK Online Video Usage 2009-2010
Source: External Link Comscore


All major TV sites in the U.K. have achieved significant growth rates in video viewing over the last year: BBC Sites (up 143 percent), ITV sites (up 134 percent), Sky Sites (up 139 percent) and Channel 4 (up 26 percent).

Top U.K. TV Portals by Growth of Video Viewing (% Change)
Feb 2009 - Feb 2010
UK Online Video Usage Change 2009-2010
Source: External Link Comscore


In terms of total videos viewed, the BBC is still followed by Channel 4, ITV Sites and Sky Sites.

Top U.K. TV Portals by Videos Viewed (000)
UK TV Portals Video Usage 2009-2010
Source: External Link Comscore


“The U.K. online video market continues to soar and is attracting a greater and greater share of Internet users’ attention,” said Mike Read, SVP and Managing Director, comScore Europe. “In particular, we’ve seen eyeballs move towards the online channel to watch more long-form, professional video content, such as popular broadcast network TV shows. ”




Country details: TV & Online Video Portals in the United Kingdom (UK)TV Portals in the United Kingdom (UK)




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