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Most Effective Video Ads
Jason Witt (MTV Networks Digital


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Christ Dale (YouTube/GoogleTV)


Innovation at MTV
David Gale (VP, MTV Networks)


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Eric Feng (CTO, Hulu)


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K.C. Estenson (GM, CNN.com)
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tv market data TV Market Data / U.S. Online Video Usage (January 2010)
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March 2010 | External LinkComscore
U.S. Online Video Usage (January 2010)
U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property


Top 10 Video Content Properties by Videos Viewed

According to the latest data data from the comScore Video Metrix service U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent).



U.S. Online Video Usage 2010
Source: External Link Comscore



Top 10 Video Content Properties by Viewers

More than 173 million viewers watched an average of 187 videos per viewer during the month of January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers, (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property.



U.S. Online Video Usage 2010
Source: External Link Comscore



Top Video Ad Networks by Potential Reach

In January, Tremor Media ranked as the top video ad network with a potential reach of 86 million viewers, or 49.6 percent of the total viewing audience. BBE ranked second with a potential reach of 78.3 million viewers (45.2 percent penetration) closely followed by Advertising.com Video Network with 77.9 million viewers (45.0 percent).



External Link Comscore Press Release (March 8, 2010)




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