Global TV Revenues (2008-2009)

TV Market Data / Global TV Revenues (2008-2009)

January 2010 | External Link

IDATE
World Television Markets 2009

"Industry did not escape the consequences of the global economic crisis; the crisis particularly affected television advertising revenue. Nevertheless, IDATE predicts that the market will exceed its 2008 level in 2010", comments Florence Le Borgne, project leader of this report.

Global TV Revenues
Source: External Link IDATE

· The United States remains the largest television market in the world with turnover of more than 100 billion EUR in 2009, declining 2% in a year. The importance of the North American region in the worldwide market is trending downward, going from 39% in 2006 to 38.7% in 2009; it should continue to lose a few tenths of percent in the years to come.

· The second largest regional market, Europe had a turnover of 82 billion EUR in 2009, a decrease of 2.4% compared to 2008. The importance of the European market in the worldwide market also showed slow erosion, going from 31.7% in 2006 to 30.5% in 2009. The United Kingdom, Germany and France attracted the most market growth and between them account for 44% of the region’s revenues.

· Asia/Pacific recorded growth in its TV market on the order of 0.3%. Its market share grew by 0.3 points and regained its 2007 level, at 20.8%. The heavyweights in the region, Japan, India and China experienced varied results. As a mature market, Japan showed a decrease of more than 5% while the Chinese and Indian emerging markets grew 6.2% and 9.5% respectively.

· Latin America displayed the greatest growth in its TV market, with an increase of nearly 5%. Its market share in the worldwide market is still small (7.9%), but it is growing consistently (6% in 2006). Brazil is the largest market in Latin American TV and alone makes up more than 45% of the market.

· The smallest regional market, Africa/Middle East declined by more than 6%. Its market share has stagnated at 2.1%.

Global TV Revenues
Source: External Link IDATE

TV Revenue Sources: Advertising, Pay TV and Public Funding

The worldwide television market was, in 2009, primarily affected by the decline in advertising revenue of 9.2%, which could not be compensated for by paid television or public funding; these two sources of revenue increased 7.2% and 3.5% respectively.

Global TV Revenues
Source: External Link IDATE

Up until 2008, advertising was by far the primary means of funding for the industry, generating about 50% of the sector's revenue, compared to 40% for paid television and 10% for public funding. In 2009, the weight of advertising and subscriptions each accounted for about 45% of the sector’s revenue. By 2010, revenue from paid television should exceed overall advertising revenue worldwide, reaching a ratio of approximately 47%/44% by 2013.

Global TV Revenues
Source: External Link IDATE