TV Market Data /
Global TV Gameshow Ranking (2009)
 January 2010 | 
InformaTMMost Popular TV Gameshows in the World (2009) According to Television Business International (TBI) “Who Wants to be a Millionaire?” is the most popular gameshow in the world. Analysis of ratings data in the world's key TV territories revealed that it was the most popular TV contest in 2009, twelve years since its launch on ITV in the UK. Other entries include Deal or No Deal, Wheel of Fortune and Hole in the Wall. However, Who Wants to be a Millionaire? was the runaway winner in terms of audiences across the world. Sony Pictures Television sells the show to international broadcasters and has licensed it to over 120 territories. Having launched on ITV in the UK in 1998, the show was sold to 2waytraffic in 2006 and it was in turn acquired by Sony in 2008.
Source: TBI / InformaTM (TBI analysed French audience measurement company Mediametrie's data for the period 01/01/09 to 30/11/09. Ranking were based on the number of times a show appeared in a country's top-rated programmes with shows under five minutes and duplicates excluded. The countries surveyed were: UK, US, Australia, Belgium (North and South separately), Canada, Denmark, France, Germany, Indonesia, Italy, Japan, the Netherlands, Poland, Portugal, Russia, South Africa, Spain and Sweden) "In tough economic times broadcasters want cost-effective shows that reach a broad section of viewers and gameshow tick those boxes - the results clearly show the enduring appeal of a well thought out gameshow format," says Stewart Clarke, TBI Magazine Editor. "The fact a show like Who Wants to be a Millionaire? has gone off air in several countries only to return later proves it has achieved 'classic' status. The appearance of veteran formats including Jeopardy and Family Feud/Family Fortunes also illustrate the kind of lifespan a successful gameshow can have."
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World TV Programme Viewing Trends (2009)
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