TV Market Data / FIFA World Cup 2010 Qualifiers TV Ratings _________________________________________________________ May 2009 | Eurodata TV Worldwide (www.eurodatatv.com) FIFA World Cup 2010 Qualifiers - Ratings around the World Coutries covered: Croatia, Japan, Portugal, Romania, South Korea, Turkey, South Africa Eurodata TV Worldwide has announced some ratings for 2010 FIFA World Cup qualifying games: Nearly one year before the 2010 FIFA World Cup, the race to qualification is getting really tight for every countries. In this year without huge worldwide competitions, qualifying matches are considered as events in their own right, as many football fans in the world follow their national team’s road to the World Cup. 2009 World Cup Qualifiers’ key audiences: (Target Total Individuals) Country Channel Date Match Results Average number of viewers Market Share (%) Croatia HTV2 01/04/2009 Andorra - Croatia 0-2 730.100 35.6% Japan TV Asahi 11/02/2009 Japan - Australia 0-0 5.738.500 29.3% Portugal TVI 28/03/2009 Portugal - Sweden 0-0 2.180.900 57.5% Romania Antena 1 28/03/2009 Romania - Serbia 2-3 4.187.100 44.6% South Korea KBS2 01/04/2009 South Korea - North Korea 1-0 3.578.900 43.6% Turkey ATV 01/04/2009 Turkey - Spain 1-2 13.952.300 51.8% (source: Eurodata TV Worldwide) It is also interesting that countries such as Japan or South Korea, even if they were almost qualified for the World Cup, kept gathering great amount of viewers. For example, in Japan the match facing Australia on TV Asahi was followed by 5,7 million viewers with a 29,3% market share, or in South Korea where 3,6 million people watched the much talked about game versus North Korea (43,6% market share) on KBS2. At the opposite side, for countries such as Portugal, qualification will be very hard but they are still being supported by their fans as shown by the game versus Sweden which was followed by 2,2 million viewers with a great 57,5% market share. Finally one word about the host and already qualified country South Africa where football fans are ready to welcome the World Cup, as the friendly match versus Norway was followed by 3,5 million viewers on SABC1 for a 33,6% market share. For more details please visit Eurodata TV Worldwide ____________________________________________________________ search for more TV related market data, reports and forecasts... ____________________________________________________________

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