TV Market Data

ACMA

According to RTR, Austria has seen a growth in gross advertising revenues with an increase of 5.1% for the overall market and 6.7% for conventional advertising media.

The market shares of conventional advertising media (print, television, radio and posters) in gross advertising expenditure remained practically unchanged between 2007 and 2008. Within the television segment, ORF television's market share declined by two percentage points to 12.8%, meaning that its share of advertising was approximately the same as that of the private broadcasters (12.1%) in 2008.

In 2008 for the first time more than 50% of TV reception was digital.

Download the full report:

RTR's Austrian Communications Report 2008/2009


Country details:

Austria

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