Pay TV & TV advertising in Asia-Pacific (2008-2009)

TV Market Data / Pay TV & TV Advertising in Asia-Pacific (2008-2009)

January 2010 | External Link

CASBAA
Asian Pay TV Country Profiles (2008-2009)
Countries covered: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

According to CASBAA, the penetration of subscription TV has reached 45% of all TV homes across Asia-Pacific - a year-to-year increase of 35 million homes. The main growth drivers are China and India, but also countries such as Pakistan, Thailand, and Vietnam are contributing.

In 2009 the total advertising expenditure across Asia-Pacific dropped to US$ 113.5bn (minus 2.8% versus 2008) with TV ad expenditure declining to US $53.8bn (minus 3.8%). TV thereby loses from 47.9% to 47.4% advertising share versus other media. For James Chadwick, Leader Business Planning Asia-Pacific at Mindshare this was mainly driven by the decline of 16% in Japanese TV expenditure and a loss of TV share in the Japanese market, from 42% to 39%.

Please visit External Link CASBAA's website or download the full report (see below) for further insights and TV market data for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.

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PDF Document TV Advertising & Subscription TV Country Profiles, Asia-Pacific (2009)